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About Our Founder & History

The AnnuityAdvantage Story

Ken Nuss - CEO / FounderKen Nuss is the Founder and CEO of AnnuityAdvantage. Ken entered the financial services industry in 1986 and obtained a Series 7 securities license in 1992, becoming an investment representative with a full-service brokerage firm.

During his time with that firm, he realized his annuity clients generally had a higher degree of overall satisfaction with their fixed annuities than his stock, bond and mutual fund clients did with their investments. After observing hundreds of investors, Ken became a proponent of fixed annuities and the benefits they provide his clients, not the least of which are predictability and peace of mind.

Consequently, Ken decided to open his own practice focused exclusively on fixed annuity products. In 1999, he launched the AnnuityAdvantage website to help people looking for their best options in principal protected annuities. Today, AnnuityAdvantage is a leading online provider of fixed-rate, fixed-indexed and immediate income annuities.

Ken holds insurance licenses in all 50 states and Washington, D.C. (Arkansas license number 933984, California license number 0C74419, Texas license number 1212226). He is also an active member of the following professional organizations:

  • National Association of Insurance and Financial Advisors (NAIFA) – An organization that enhances the professional skills, and promotes the ethical conduct, of its members.
  • National Association for Fixed Annuities (NAFA) – Created to provide training, education and foster better understanding of fixed annuities.
  • National Ethics Association (NEA) – Committed to helping business professionals service their customers with knowledge, integrity and ethical business practices.